The problem
Good month on the dashboard.
Tight month in the bank.
Payout cycles out of sync with ad spend. Processing fees buried in platform reports. Refunds and chargebacks eroding margin you never see.
Shopify revenue last month
Bank received €29,000. Payouts, fees, and timing ate the rest.
Payout delay on Shopify
Ad spend hits instantly. Revenue arrives days later. Cash flow gap.
ROAS reported by Meta / Google
Actual return after bank reconciliation: 2.1x
How it works
Three steps. No scope creep.
Book your call
Free, 30 minutes, no pitch- We learn about your business, your stack, and your pain points
- You ask us anything about the process
- We determine together if the audit is right for you
Share access securely
Read-only, NDA + DPA signed- We sign a data processing agreement before you share anything
- You grant read-only API keys for Shopify, Klaviyo, Meta Ads, and Google Ads
- Share your last 3-6 months of bank statements (CSV)
Get your report
Delivered in 10 business days- 30+ page Financial Intelligence Report built from your unified data model
- Every finding backed by data: monetary impact, confidence level, and methodology
- 45 minute walkthrough call to discuss findings, models, and next steps
Inside the audit
Engineering-grade financial analysis
Not a spreadsheet review. We build a data pipeline across your entire stack, normalize everything into a unified model, and apply statistical methods to find what manual analysis misses.
Data pipeline + normalization
Day 1-3We ingest 6-12 months of transactional data from Shopify, Klaviyo, Meta Ads, and Google Ads via API. Bank statements are parsed, classified, and loaded into a structured data model. Every revenue event, ad spend entry, refund, and fee is normalized into a unified schema so cross-platform analysis is possible.
Attribution integrity audit
Day 3-5We run statistical comparison between platform-reported conversions and Shopify order attribution. UTM parameter consistency is validated across every campaign. Pixel and conversion API firing patterns are analyzed for double-counting. Each discrepancy is quantified with a confidence interval.
Cash flow reconciliation
Day 5-7Shopify gross revenue is decomposed: discounts, returns, chargebacks, payment processing fees, app fees, and platform commissions are isolated and matched against actual bank deposits. The delta between reported revenue and received cash is mapped transaction by transaction.
Profitability modeling
Day 7-9We build a multi-variable contribution margin model per SKU: COGS, allocated ad spend (using corrected attribution), shipping, returns, and processing. Customer cohorts are segmented by acquisition channel and month, then modeled for lifetime profitability using repeat purchase rates and time-to-payback curves.
Sensitivity + stress testing
Day 9What happens to your margins if ROAS drops 20%? If your best-selling SKU gets a cost increase? We model parameter variations to show how resilient your business actually is. Things are fine until they are not. You need to know where the breaking points are before they break.
Synthesis + recommendations
Day 9-10Findings are ranked by monetary impact using a weighted scoring model. Each recommendation includes the estimated annual savings, implementation complexity, and suggested priority. The final report is a structured decision framework, not a data dump.
The deliverable
Your Financial Intelligence Report
A written report you can act on immediately. Every finding quantified in your currency, every recommendation prioritized.
- 30+ page Financial Intelligence Report (PDF)
- UTM attribution accuracy audit: what each channel actually drives, in real money
- Revenue reconciliation: Shopify payouts vs. bank deposits, every gap mapped
- Per-SKU contribution margin after ALL costs (ads, shipping, returns, processing)
- Cohort profitability model by channel and acquisition month
- Tracking health check: pixel, UTM, and conversion discrepancies
- Sensitivity analysis: what happens to your margins if key parameters shift
- Prioritized action list with monetary impact estimates
- 45 minute walkthrough call
- 30-day email support for follow-up questions
What we need from you
Shopify
Read-only API key or staff account
Klaviyo
API key or collaborator access
Meta Ads
Read access via Business Manager
Google Ads
Read access via Google Ads account
Bank statements
Last 3-6 months (CSV)
Cost data
Whatever COGS you have (even messy)
All read-only. Data processing agreement and NDA signed before you share anything.
Pricing
One audit. Fixed price.
DTC Financial Audit
One-time. Not a subscription.
- Full attribution and UTM accuracy audit
- Per-SKU and per-channel true profitability
- Revenue reconciliation: platforms vs. bank
- Cohort model + prioritized action list
- 45 min walkthrough call + 30-day support
- Delivered in 10 business days
30-day money-back guarantee
If the audit doesn't pay for itself, you pay nothing.
Book a free strategy call. Price goes up after launch.
A note on honesty
This is a new service.
No case studies yet. No celebrity founder endorsements. What we have: a rigorous process, deep experience with DTC financials, and a guarantee that puts the risk on us. You are among the first clients — that is why the price is what it is.
Questions
Everything you need to know
Full refund. That is what the 30-day money-back guarantee is for. If the audit does not surface anything worth more than what you paid, you pay nothing.
10 business days from receiving all access credentials. You get the written report plus a 45 minute walkthrough call to discuss findings.
Yes. We sign a data processing agreement and NDA before you share anything. All access is read-only. Data is encrypted in transit and at rest, and deleted 30 days after delivery.
That is completely normal. Half the value of the audit is in cleaning and reconciling what you have. Messy data is a finding in itself.
Just the access credentials (Shopify, Klaviyo, Meta Ads, Google Ads) and your bank statements. We handle everything else. The strategy call is where we learn your business.
You get a prioritized action list. Execute what matters most. If you want ongoing monitoring, we are building a monthly intelligence service (coming soon).
We are building our first cohort of case studies. You get a thorough audit at a fraction of the standard rate. We get real-world data to refine our process. Fair trade.
Not yet. We are taking our first clients right now. That is exactly why the price is what it is and why there is a full money-back guarantee.
Coming soon
Your private intelligence dashboard
Get started
Book your free strategy call
Pick a time that works for you. Free, 30 minutes, no pitch.
Andrija Radica
Free Strategy Call
Friday, April 24 at CET
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